I have spent more than $1MN on Facebook Ads.

Many ads sucked but some stood out.

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Let's get back to the topic.

1/ Appeal to the self interest. You need to answer:

What’s in it for me? For example: “How to win friends and influence people” is one of the best headlines.

Nobody cares about your product, they care about themselves.

For example, in the below ad it is all about impressing the girl friend.

2/ Make your ads easy to understand.

You need to communicate:

1 idea that is a benefit, value or an outcome.

There are so many great books, not all become bestsellers.

Because their titles don’t sell well.

For example, this ad below only focuses one idea i.e. intense focus.

3/ Give news.

Tell your news fast. Tell it with force.

The news about your product is news to the public.

Use the words such as “announcing” and “introducing”.

For example, this is one of the ad I used to promote something new in SG.

4/ Make your ads believable.

The product should be believable that it is going to change consumers' life.

Use testimonials and money-back guarantees.

Here's a trick I used, I converted an actual testimonial to an ad.

Below ad some seem believable because it shows before and after:

But here's even a better believable ad:

5/ Select the right audience by being specific.

Calling your audience in the ads gets them to pay attention.

The more niche problems your audience has the better.

Example: “Worried moms who want their kids to brush everyday” is better than “Hey moms!”

Here's another example in the ad:

6/ Offer quick results.

Quick results get quick action.

For example, a successful headline said, “Tonight serve this ready-mixed chocolate pudding”.

Everyone wants to save time.

This below ad talks about you can get results in just few seconds.

7/ Arouse curiosity.

But don’t compromise on “clearness”.

For example, an ad says “Do you make these mistakes in English?” leads to finding if the person really makes these mistakes.

Everyone wants to check out.

Kizik ad has one feature: You don't need to use your hands. I am curious to wear it.

8/ Give the viewer something of value.

Offer free samples, trials, lessons and what not.

It should be in a way that holds attention.

Something they could immediately benefit from.

The other way to add value is education.

Check this ad that teaches and sells.

9/ Public figures do draw attention.

I have used Warren Buffer and Elon Musk "names" in my ads.

Their ads outperform than other ads.

It gives folks reasons to pay attention.

Big brands DO pull.

Here's my Warren Buffet ad that did well:

Caveat: Don't use an actual image of a public figure if you have no partnership. You will get banned.

10/ Clear over clever.

It is okay to exaggerate to make a point.

But not at the expense of vague benefits.

The benefit should be clear and compelling.

In the below ad it is simple, getting hard is the big idea with this brand.

That's all from my side.

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Happy growing with Thumbstopping Facebook Ads,

Aazar

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